When traditional social media marketing and brand campaigns fail to generate engagement, innovative concepts rooted in behavioral psychology can transform audience attitudes through personalized storytelling, community activation, and unexpected viral mechanics. We develop social campaign strategies that leverage social proof, gamification psychology, and AR technology to create authentic brand advocacy, cultural conversations, and measurable behavioral change.
Social campaigns succeed when they tap into what actually motivates human behavior: social identity, community belonging, playful subversion, and the desire to be part of something meaningful. With a background in behavioral neuroscience, we design campaigns that don't just broadcast messages, they create experiences that people choose to participate in, share, and advocate for because they align with psychological needs and social values.
Below are examples of how we've applied behavioral psychology and emerging technology to create social campaigns that changed actual behavior (urban cycling adoption) and sparked cultural conversations (LGBTQ+ rights and political accountability).
Community Activation & Behavioral Change Campaigns
Paris Roule
Concept, Design & Development
A petition platform for Parisian cyclists to report dangerous infrastructure and vote on community-identified problems. Transforms individual frustration into collective civic action.
Visit Paris Roule →Political Engagement & AR Technology Campaigns
AR Politicians: Pride Edition
Playful Subversion as Political Commentary
The Cultural & Political Context:
LGBTQ+ Pride events celebrate identity, community, and ongoing struggles for equality, but often feel disconnected from political accountability. Politicians attend Pride for photo opportunities, expressing symbolic support while their policy records may contradict inclusive rhetoric. Meanwhile, younger generations disengage from traditional political discourse, viewing it as performative and inaccessible.
How do you create political engagement that feels authentic, entertaining, and conversation-starting rather than preachy or cynical?
The AR Campaign Solution:
During Paris Pride, we launched an augmented reality campaign featuring animated cartoon versions of French politicians dancing alongside parade participants. Using AR technology accessible through smartphones, these playful caricatures appeared in real-world parade settings, creating surreal, humorous moments where political figures literally performed for the community they claim to support.
Turn Messages Into Movements
Whether you need sustainability campaigns that change actual behavior, political engagement strategies that reach cynical audiences, brand activations that build genuine communities, AR experiences that create cultural moments, or social campaigns that go viral for the right reasons, we develop strategies grounded in behavioral psychology, not marketing assumptions.
From understanding what makes people share content to designing habit formation loops, from leveraging social identity to creating playful subversion, effective social campaigns require both psychological expertise and creative execution.
Ready to create campaigns that people choose to participate in rather than scroll past? Want to turn audiences into advocates?
Let's discuss your campaign challenge and the behavior you're actually trying to change.
Let's Discuss Your Campaign Challenge