About Chez Malou
Where Neuroscience Meets Creative Direction
Chez Malou is a concept creation company that designs ideas through the dual lens of behavioral psychology and artistic vision. Founded by a psychologist with a Ph.D. in behavioral neuroscience and a decade of art direction experience, we develop concepts that understand why people engage before deciding how to make them engage.
Traditional creative agencies rely on trends and intuition. We build on cognitive science, emotional psychology, and the latest developments in AI and digital innovation. This approach allows us to create social campaigns that trigger genuine behavioral shifts, gamification systems designed around intrinsic motivation research, educational tools structured for optimal cognitive retention, automation frameworks that enhance human creativity, and storytelling that resonates on neurological levels.
Our specializations span social media campaigns, gamification strategy, scenario and narrative development, intelligent automation, and educational content design, all approached through the question: what makes humans pay attention, remember, and take action?
From luxury brand films for Kérastase and Lancôme to interactive learning environments, from AI-integrated workflows to campaigns that go viral because they're psychologically engineered to be shared, we transform ideas into experiences that don't just communicate, they convert.
Because understanding the brain is the ultimate creative advantage.
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