CHEZ MALOU :: CONCEPT CREATORS

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Digital Fashion & 3D Design: Virtual Garments Meet Technology

If traditional fashion design and retail experiences feel limiting, digital fashion concepts including virtual clothing, 3D garments, and AR wearables create personalized opportunities for self-expression in virtual spaces and social platforms. We conceptualize 3D fashion design strategies, CGI garment creation, and digital identity solutions that tap into aspiration psychology while positioning brands at the intersection of technology and style innovation.

Below are examples of how we've combined Clo3D simulation, Cinema 4D animation, photogrammetry, and 3D body scanning to create digital garments that exist beyond physical constraints, from music video wardrobes to Olympic-inspired sportswear to reimagined design classics.

Music Video & Virtual Fashion Production

Nicolas Dax | "Le Naufrage" (The Shipwreck)

Fully Digital Music Video: 3D Fashion Meets Photogrammetry & CGI

When music videos require impossible locations, supernatural aesthetics, or complete creative control over every visual element, digital fashion and CGI production offer unlimited creative possibilities without physical production constraints.

For Nicolas Dax's "Le Naufrage," we created an entirely virtual music video combining multiple 3D technologies: facial scanning of the artist, full body modeling, Clo3D garment design and simulation, photogrammetry for the shipwreck boat environment, and Cinema 4D for scene composition and animation. This hybrid approach allowed us to create a surreal narrative world where fashion, character, and environment exist in perfect harmony, impossible to achieve through traditional filming.

The result demonstrates how digital fashion isn't just about clothing design but about creating complete virtual worlds where garments move, react, and tell stories in ways physical fabric cannot. By controlling every aspect of lighting, physics, and motion, we transformed a music video into an immersive digital fashion experience that showcases the future of virtual production.

Technical Pipeline: 3D face scanning → Body modeling → Clo3D garment design → Photogrammetry assets → Cinema 4D composition & rendering

Olympic Fashion & Sports Performance Design

Paris 2024 Olympics Digital Sportswear Collection

Virtual Athletic Fashion: Where Performance Meets Haute Couture

The Olympics represent the pinnacle of athletic performance and global cultural celebration, but what if sportswear could transcend physical material limitations? Digital fashion allows designers to explore aerodynamic forms, impossible fabric behaviors, and futuristic aesthetics without manufacturing constraints.

Created in Clo3D for the Paris 2024 Olympics, this digital sportswear dress collection celebrates the intersection of athletic excellence and Parisian elegance through virtual garment design. By simulating high-performance fabrics with couture-level detailing, we demonstrated how digital fashion can capture the energy, prestige, and aspiration of global sporting events while pushing beyond what's physically manufacturable.

This project showcases virtual fashion's unique ability to prototype radical designs, test fabric physics, and create shareable digital content that generates excitement around sporting events and brand partnerships, turning athletic wear into cultural conversation pieces.

View on TikTok →

Technical Approach: Clo3D garment simulation → Performance fabric physics → Athletic form fitting → Social-first rendering

Design Heritage Reimagined Through Digital Fabrication

Wassily chair reimagined transparent materials 3D design Cinema 4D

Wassily Chair Reimagined

Iconic Industrial Design Meets Transparent Material Innovation

Classic design icons become conversation starters when reimagined through contemporary materials and digital visualization techniques. The Wassily Chair, Marcel Breuer's 1925 tubular steel masterpiece, receives a modern interpretation through transparent plastic and fabric seating that honors the original's structural transparency while exploring new material possibilities.

Using 3D modeling and motion graphics, we created digital explorations that showcase how heritage design translates into virtual spaces and contemporary contexts. This project demonstrates digital fashion and design's ability to prototype material experiments, visualize "what if" scenarios, and generate interest in classic designs for new audiences discovering them through social media and digital platforms.

By combining static design visualization with motion graphics animation, we transformed a furniture piece into a digital design study, showing how 3D tools allow designers to explore variations, test materials, and communicate concepts before physical production.

Technical Approach: Cinema 4D modeling → Transparent material simulation → Motion graphics animation → Contemporary design visualization

Create Fashion Beyond Physical Constraints

Whether you need virtual garments for music videos and digital content, 3D fashion prototypes for sportswear innovation, CGI product visualization for design heritage brands, or AR wearables for social media campaigns, we develop digital fashion concepts that exist at the intersection of Clo3D simulation, photogrammetry, 3D body scanning, and Cinema 4D production.

From Parisian runways to Olympic stadiums to virtual worlds, digital fashion allows you to prototype the impossible, test radical ideas, and create shareable content without fabric, manufacturing, or physical limitations.

Ready to explore how 3D fashion design, virtual garment creation, and CGI visualization can bring your concepts to life?

Let's Discuss Your Digital Fashion Challenge